Press release from the National Retail Federation:
Riding the coattails of a spring where they spent freely on everything from garden supplies and home décor to colorful fashions, consumers will stretch their dollars a little further this Mother’s Day to make sure mom has the perfect day.
According to NRF’s 2012 Mother’s Day consumer spending survey conducted by BIGinsight, the average person celebrating the holiday is expected to spend $152.52 on gifts, up from $140.73 last year. Total spending is expected to reach $18.6 billion.
“Despite grappling with high gas prices, Americans will look for sentimental and unique ways to shower mom with affection this year,” said NRF President and CEO Matthew Shay. “As one of the most important holidays of the year, consumers can expect to see a wide range of promotions from mom’s favorite retailers leading up to the big day, including savings on apparel and electronics and even special Mother’s Day menu options at restaurants.”
According to the survey, consumers will spoil mom with special meals and/or outings, clothing, electronics, flowers and more.
Two-thirds (66.4%) will buy flowers, spending a total of $2.2 billion, and nearly one-third (32.8%) will treat mom to a new blouse or sweater, spending $1.6 billion on clothing and accessories.
Those buying electronics (12.7%) will shell out a total of $1.6 billion on tablets, digital cameras and more, and over half (54.3%) of all celebrants will treat mom to a nice dinner or brunch, spending $3.4 billion. Additionally, consumers will shell out $1.8 billion on gift cards and $1.3 billion on personal services such as a trip to a day spa.