Mississippi State’s Dak Prescott has filed a lawsuit against Christian Matthew of Gulfport from printing and selling t-shirts with his name and likeness without the quarterback’s permission.
Matthew Print and Apparel Company LLC is selling t-shirts that read “Dak Attack” and “Dak Dynasty” through its website and Facebook page. The printing company had been previously been sent two cease and desist letters.
While the university is not involved in the lawsuit, an NCAA violation could occur should Prescott not follow the proper steps to prevent the sale of the t-shirts.
“It’s just something to protect him and his future,” said MSU coach Dan Mullen.
The NCAA has an opportunity fund set up to assist student-athletes with an attorney in instances such as this. An undisclosed amount of damages is being sought.