Ole Miss will receive a $2 million payout plus a $50,000 contribution to the general scholarship fund for participating in the Chick-Fil-A Kickoff Game against Boise State.
Ticket sales have been a little less on campus than anticipated, but athletics director Ross Bjork believes the end result will be a large number of Ole Miss fans at the Georgia Dome in Atlanta Thursday night.
“We were thinking we’d sell about 15,000 through our office and that another 10-15,000 would get tickets elsewhere. I still think we’ll end up in the same place with the number of fans,” Bjork said. “I think we’ll have at least 25,000, hopefully more.”
The Rebels’ pay-off has already been made part of the year’s $76 million budget.
While such games themselves are not new and are set up in several “destination” cities this is the first time for Ole Miss to appear in this type of game.
Bjork doesn’t want it to be the last, and conversations are on-going for at least two more opportunities in the immediate future he said.
“We have a contact with ESPN that we talk to about scheduling opportunities. We were in the mix for this game because we’re in the SEC, our fans travel and our program is evolving and growing.”