ATLANTA – Coca-Cola has announced the upcoming launch of the new portion control, 90-calorie sleek mini-can to give consumers a way to enjoy their favorite beverages and manage their calories.
The 7.5-ounce can carries the distinct Coca-Cola contour-shaped bottle image in white with a red background. Additional brands that also will feature the sleek mini-can packaging include Sprite, Fanta Orange, Cherry Coca-Cola and Barq’s Root Beer.
Consumers in Washington, D.C., and New York will get a first glimpse of the new eight-pack packages when the product debuts in December. The rollout will expand to the rest of the country by March 2010.
The package introduction comes in the wake of a recent global commitment from Coca-Cola to put calories on the fronts of packages of nearly all its products.
NEMS Daily Journal