Disney on Ice a success: Coliseum Commission 12/19

By Sheena Barnett

The Coliseum Commission met this afternoon at the BancorpSouth Arena. Here are the highlights:

Director Todd Hunt said about 20,000 attended the most recent Disney on Ice show, “100 Years of Magic.” He said it was Disney on Ice’s highest grossing and best-attended show since 2007.
Things went well behind the scenes, too.
In fact, Hunt included an email from Disney on Ice’s stage manager Corey McCourt who called the arena “one of the most professionally run that I have had the pleasure of working with this year,” and said the arena officials took care of any and all requests made by McCourt and his staff members.

Public ice skating continues at the arena. Typically, numbers for ice skating rise as the temperatures drop, and Hunt said that has been the case this year, too. The arena is also hosting private skate parties to get the most use out of the ice while it is there. There are also two more Mississippi State University hockey games, the first against Memphis and the second against Auburn.

The new new roof is basically done. If you recall, the arena had a new roof done this year, but it was damaged by a storm shortly after work was completed. Hunt said the replacement roof is done this week, and he’s waiting on a final report.

New this meeting: Hunt handed out colorful event wrap-up reports for the Casting Crowns and Reba concerts.
The charts break down ticket sales for the shows: where folks purchased their tickets, and where the concert-goers were from.

For example, 78 percent of ticket sales for Casting Crowns were through the arena’s primary box office, with 20 percent of sales coming from the Internet (that counts both ticketmaster.com and the arena’s site). However, more than half of Reba’s tickets were sold online at 55 percent, while 40 percent were sold at the arena’s primary box office. Hunt said the two concerts sold so differently because many of the Casting Crowns tickets were done as group sales, and those were handled by the box office.

Most of the folks coming to both shows were listed as being from the Columbus-Tupelo-West Point area (no surprise there), with the Southaven/Memphis area coming in second, and the Huntsville area following.

There were a few random buyer locations listed – for example, a few folks from Los Angeles, New Jersey, New York and Connecticut bought tickets. Those, Hunt said, are scalpers. (Interesting to note, more scalpers bought Reba tickets over Casting Crowns).
Hunt warns against going to Google and typing in something like “BancorpSouth Arena tickets,” because what pops up is not necessarily the arena’s official site and is probably a scalping site. He said the buyer runs the risk of either buying tickets at a much higher price, or of buying bogus tickets.
I’m planning to do a story on this in the near future, so keep an eye out.

Next Coliseum Commission meeting is the third Tuesday in January.