By Ray Van Dusen
ABERDEEN – For the last six years of the information age, the Internet has lent a helping hand to artists and entrepreneurs alike trying to funnel their creativity into new fashion, technology, film and music ventures by way of monetary support websites.
In less than 12 hours, Kickstarter.com helped canceled television shows like “Reading Rainbow” and “Veronica Mars” be resurrected thanks to their fans’ generous donations. A similar website, Indiegogo.com, is giving Aberdeen musician Brittany Coker hope for her first studio album’s release this fall.
“You can literally use it for any kind of resource. I’ve seen movie stars, musicians and even people trying to raise enough money to buy their first car use it. It’s a good way to get news out to people, but it’s pretty nerve racking because you only have a certain number of days and it pushes me even more,” said Coker, who with her team of supporters has each told no less than 10 people a day about the 50-day campaign to raise $7,000.
With Kickstarter and Indiegogo, fans can go online and contribute different levels of funding for a project and receive perks in return. Coker’s Indiegogo campaign perks range from $10 to pre-order the album to a $500 donation that gets a one of a kind acoustic guitar covered with the album’s artwork done by Becker artist, Morgan Jetton.
Other perks at different price ranges currently include a day in the studio during the recording process, a private performance, a ‘Making the Album’ DVD, a promo T-shirt, a poster and a unique lyric booklet with handwritten lyrics and doodles to visualize Coker’s songwriting progress.
The 20-year-old began singing before she could read and her voice has been a fixture at events across Monroe County, singing everything from the National Anthem for Aberdeen’s Sept. 11 remembrance to 90s covers at Smithville’s Rod Brasfield Festival.
“I’ve literally been doing this my entire life and it’s always been a big part of my heart and Indiegogo is helping me continue to do that,” Coker said.
She credits fellow Monroe County musicians, Robbie Ross of Seeking Seven and Jeremy Griffin of Koldera, for being integral parts of her support system in following through on the album, titled “The Unveiling.”
“I grew up in church and was in a praise band. Whatever you’re doing at the time reflects what you’re doing and my music comes from Christian values,” said Coker, who added her songs will have a rock approach.
Her online campaign launched June 6 and will continue until July 26 to reach her goal. The sum will cover studio time at Pontotoc’s Adrenaline Audio and artist fees. Any funds raised above the $7,000 goal will go towards music videos, promotions and putting the album in stores.
To contribute to Coker’s campaign, search Brittany Coker at Indiegogo.com.