By Sheena Barnett/NEMS Daily Journal
TUPELO – Grammy Awards, Dove Awards, platinum and gold-selling records – it’s good to be a member of Third Day.
The Christian rock band’s most recent accolade is a Grammy Award for its album “Live Revelations,” but it’s just one accomplishment in the group’s history. Third Day – made up of Tai Anderson, David Carr, Mac Powell and Mark Lee – has seen its share of successes, along with being asked to headline this year’s Winter Jam tour.
While those accomplishments are noteworthy, the band said its focus is on its fans.
“It’s pretty easy to have this entitlement attitude, you’re a big rock star, it’s great, but these days, I know we spend most of our times thinking, ‘OK, how can we serve our fans better? How can we give them a better experience?’” Anderson said in a phone interview with the Daily Journal. “When money is tight, how do we make sure our shows are compelling enough that people want to come out?”
Third Day will certainly find fans at Winter Jam, the biggest Christian music tour that has sold out the last several times it has stopped in Tupelo.
“We’re playing in front of two to four times of the number of people that we’d probably be playing in front of on our own,” he said. “But we’ve gotta go out there and prove ourselves. Three quarters of the audience has never seen us before, so that’s how we approach it. It brings a little bit more urgency.”
Anderson said a Third Day show is always full of energy and praise.
“I think we sort of have a pretty unique ability to be playing a rock moment and then transition into a more worshipful song, and it seems to happen seamlessly. I think that’s what people really like, they come out to have fun, and I think they’re encouraged. Tehre’s some time of reflection where people kind of ponder their fate, to get to the next level. It’s pretty awesome,” Anderson said.
Third Day is slowly starting the process of recording a new CD, so the guys are spending time in the recording studio when they’re not out on the road.
Anderson said Christian music fans can’t find a better music experience than Winter Jam.
“If you don’t have the time of your life, you’re out, what, 10 bucks?” he said. “I also think it’s a good opportunity – I’d invite out the skeptics who haven’t heard Christian music before. It’s not on a level of anything you’ve ever seen before.”
Winter Jam 2010
Featuring: Third Day, Newsboys, Newsong, Tenth Avenue North, Fireflight, Sidewalk Prophets, Revive, Robert Pierre, speaker Tony Nolan
When: 7 p.m. Thursday
Where: BancorpSouth Arena
Info: bcsarena.com or (662) 841-6528
Extra: This tour has sold out in Tupelo the last several years, so get there early. Doors open at 5:45 p.m.