Amory Marine a family business founded on recreation

AMORY – When Gordon and Imogene Langford moved to Amory in 1956, the plan was for Gordon to go into the electrical business.
“Gordon would come up to talk to businessmen about the feasibility of electrical contracting. We didn’t have anything so we bought $700 worth of electrical supplies on credit,” Imogene said.
It was at this time that the Langfords, who already had two boys and one on the way, started Amory Electrical Service on a shoestring budget.

EMILY TUBB/MONROE JOURNALAMORY MARINE – Pictured from left, are Mike, Macy, Imogene, and Herbert Langford, owners of Amory Marine Sales, Inc.

EMILY TUBB/MONROE JOURNAL
AMORY MARINE – Pictured from left, are Mike, Macy, Imogene, and Herbert Langford, owners of Amory Marine Sales, Inc.

Langford was responsible for the wiring of the original Gilmore Memorial Hospital, True Temper and Fabri-Valve.
However, it was the family’s side-business of selling boats that Langford was most interested in than the electrical sector.
“Dad had a love of water and recreation boats. Also, he had three boys and wanted to give them something to do that they would enjoy,” said son Herbert Langford.
Those circumstances gave way for the business to transition from Amory Electrical Service to Amory Marine Sales.
Once they turned 14 years old, all of the Langford boys started working at the family store after school and on the weekends.
“This way they were making their own money and we knew where they were,” Imogene said.
When eldest son, Rodney, took the motor off of a go-cart one day and mounted it on the back of a 20-inch bicycle so Gordon soon had the idea to expand the business even further to include motorcycles.
“At that time, the only motorcycle dealerships were in Tupelo and Columbus, so Dad answered an ad for a Honda dealership and that’s when we started carrying motorcycles,” Herbert said.
These days, Amory Marine Sales, Inc. carries all types of boats, including Bayliners, Crestliners and Berkshire pontoons. They also carry Yamaha motorcycles, all types of All-Terrain vehicles including an extensive line from Polaris, boating accessories, and motorcycle-riding apparel.
“We carry everything that goes along with ski boats, like life jackets and wake boards,” Imogene said.
Amory Marine also has a service shop where the business services the motorcycle and ATV brands sold.
The biggest change the Langfords have seen over the years are advancements in technology.
“With all of the computer-aided technology, you get a higher quality product in the manufacturing. When I was growing up, you could fix a car with baling wire,” said Imogene.
NAME: Amory Marine Sales, Inc.
OWNERS: Family Owned
YEAR OPENED: 1956
NUMBER OF EMPLOYEES: 7
HOURS: Mon-Fri, 8:30 – 5:30, Sat. 8:30 – 1 p.m.
ADDRESS: 1402 Highland Drive
PHONE: 256-5632