Quick lube location maintains same service with new name

ABERDEEN – It may be cliché, but Castrol Premium Oil Express owner Jimmy Pace insists even with a new name, it’s the same great service. Formerly Northside Quicklube, some variation of an automobile service business has operated from the building on Highway 145 North since it was built in 1997. Pace is the fifth owner of the building.

RAY VAN DUSEN/MONROE JOURNAL NEW NAME – Gwen and Jimmy Pace stand in front of the bays at Castrol Premium Oil Express, formerly Northside Quicklube.

RAY VAN DUSEN/MONROE JOURNAL
NEW NAME – Gwen and Jimmy Pace stand in front of the bays at Castrol Premium Oil Express, formerly Northside Quicklube.

“Through the last six years that I’ve owned it, my biggest thing is I’ve stuck with my hours of operation. I also give customers a service they’re paying for; I don’t try to up sale anything. I treat every vehicle like it was my own. If I wouldn’t do something to my car, I won’t do it to anybody else’s,” Pace said.
Pace has looked at the name change since September 2011 and Northside Quicklube was already a Castrol co-op, meaning he could purchase the oil through an authorized distributor. In 2011, Castrol started a program where the company would change the signage at no charge while allowing it to still be independently owned.
“We’re not limited to just Castrol oil. We can still get the same oil brands customers have always used,” Pace said.
The business deals in a range of services including oil changes, filter and fluid changes, radiator flushes, new tires, fixing flats on sizes all the way up to tractor tires, brake work, shocks, struts and service of tire monitoring systems.
“It’s predicted in the next five to seven years, it will be hard to find conventional oil because several new cars have gone to synthetic oil. I can compare it to how you can’t find leaded fuel; it’s all unleaded. It’s just changing times,” Pace said.
Now as Castrol Premium Oil Express, the business will participate in promotions throughout the year. Currently, regular oil changes come with a $5 coupon for the next oil change, high mileage oil changes come with a $10 coupon for the next oil change and synthetic oil changes get a $15 coupon and a free NFL football.
The business will also have a customer loyalty program offering 24/7 roadside assistance for towing, tire changes and battery jump offs.
“The staff will be going through additional training soon, too. Once everything is set up, we’ll have a website linked to Castrol’s site. Eventually we’ll be able to send text messages and email alerts to our customers when it’s time for an oil change,” Pace said.
Pace anticipates a pro angler from Castrol’s FLW Outdoors team or Castrol-sponsored NHRA funny car driver John Force to make a guest appearance for the business’ grand re-opening ceremony in the near future.

About Ray Van Dusen

I've been with the Monroe Journal since Aug. 2009 as a staff writer, but took the role as news editor in late 2012. I'm always looking for interesting story ideas from around Monroe County. You can reach me via email at ray.vandusen@journalinc.com.