Another Mississippi State team finishes in national ‘final four


Another Mississippi State team finishes in national ‘final four’

STARKVILLE – A Mississippi State student team is ranked third nationally in agrimarketing skills.

The five-person university team was among 300 students recently taking part in the National Agri-Marketing Association’s annual conference. In the final-four category, the Mississippi State students finished behind the University of Wisconsin and Ohio State University and ahead of the University of Missouri.

Held this year in San Diego, Calif., the competition involved the development of a complete marketing plan for a hypothetical new product. In addition to choosing and naming the product, team members researched its market history and potential, created advertising and financial plans, and developed oral and written summaries for presentation to a team of judges.

The Mississippi State team’s entry was a product called “FastGrass.”

“The team did very well, finishing third among 27,” said team adviser Lisa A. Offenbach, assistant professor of agricultural economics. “They are excited and ready to do even better in the 1997 competition in Nashville.”

The Mississippi State team included: Booneville’s Chris Murphy, a senior agribusiness major and son of Mr. and Mrs. Bill Murphy; Corinth’s Brett Marlar, a senior agricultural economics major and son of Mr. and Mrs. LeRoy Marlar, and Leah Weatherford, a freshman agribusiness major; Kelvin Leavy of Belzoni; and, Vikki Mason of Collins.

Click video to hear audio