BancorpSouth to offer college-branded accounts

TUPELO – BancorpSouth is establishing Mississippi State University and University of Southern Mississippi branded checking accounts and debit cards.
According to a bank news release, affinity checking accounts and debit cards are popular across the country due in part to collegiate fans and alumni wishing to display their favorite team’s logo on clothing, automobiles and other merchandise. Also, the use of traditional checks remains a popular and widely used payment mechanism, and debit card usage continues to grow dramatically for point-of-sale and ATM transactions, the bank said.
Complete details of the arrangements are being finalized, with start dates anticipated during the fourth quarter of this year.

NEMS Daily Journal