BILOXI: O'Keefe named director of Peoples Financial

BILOXI, Miss. (AP) — Jeffrey O’Keefe has been elected to the board of directors of Peoples Financial Corp., parent of The Peoples Bank.

O’Keefe, 55, has been a director of The Peoples Bank since 1986.

He is president and chief executive officer of Bradford O’Keefe Funeral Home in Biloxi. He replaces Lyle Page, who died in July after serving on the boards of The Peoples Bank and Peoples Financial Corp. for more than 30 years.

O’Keefe started his career at Bradford-O’Keefe Funeral Home in 1970 and was named president and chief executive officer in 1983. He is a former director of the Mississippi State Board of Funeral Service and a member of a number of national funeral service organizations.

The Associated Press