By Dennis Seid
TUPELO – Stash Home is not like any other furniture store, company officials say.
Stash has two other locations, in Oxford and Memphis. The third store opens today in Tupelo in the Tupelo Commons retail center, next to Ashley Furniture HomeStore.
“It’s about the experience; it’s an exciting place to shop,” said Greg Roy, who is vice president of Stash Home.
“We buy market showrooms in High Point and Las Vegas, and we also shop globally,” Roy said.
Stash also has a design center in each store, where customers can pick from some 2,000 fabrics for customized orders.
“That’s a big percentage of our business,” Roy said.
Stash was created a couple of years ago out of the then-Spencer Group of Saltillo, which now owns and operates 34 furniture stores – mostly Ashley-branded stores – in seven states. The Spencer Group partnered with Canada-based Dufresne last year and is now called the Dufresne-Spencer Group. It is the 59th largest furniture retailer in the country.
That buying power enables Stash to buy furniture at a significant savings, which are passed on to the consumer, company officials say.
And Stash isn’t a promotional-furniture outlet, where sofa prices start around $299. Rather, its offerings are mid-range and higher, typically $799 to $899 and higher.
Jim Spencer, the CEO of DSG, said consumers will also find many unique items, including accessories and home decor, in a Stash Home store.
“It’s very eclectic, and we’ll also have some one-of-a-kind items,” he said.
Merchandise will be delivered to Stash every Wednesday, and the product mix will vary.
The store will carry some core items, but there also will be a good amount of turnover as limited supplies of the showrooms the company purchases sells out.
“A furniture company may take 100-150 items to a market, and they have maybe 20 or 30 that do really well,” Spencer said. “There’s nothing wrong with what’s left. We’ll buy that for our stores. It’s good, high-quality merchandise that for whatever reason didn’t sell.”
Roy said the Tupelo store will employ 10 people. But the Stash brand itself set to grow quickly.
“We’re opening in St. Louis and Nashville at about the same time in June,” he said. “And we think it can grow to 20 stores in the next three or four years.”