By Dennis Seid/NEMS Daily Journal
It’s not a coincidence that Vincent Vittorio and Nathaniel Thomas McGill wear New Balance shoes.
The company is the the only athletic shoe maker still manufacturing in the U.S., a fact not lost on the filmmakers.
But the duo, who are touring the country to highlight their feature-length documentary, “American Made Movie,” aren’t necessarily making a grand statement with their choice of footwear.
It’s more about raising awareness of how companies doing business in the U.S. impact their communities – eating at local restaurants, buying at local stores, paying taxes, etc.
“Our documentary is about the relationships to what people are buying. … and the roles we play,” Vittorio said.
The pair were in Tupelo on Monday, the fourth of 32 stops across the nation to promote their film, which hits select theaters Aug. 30.
In “American Made Movie,” Vittorio and McGill visit large and small companies and tell their stories of how they’ve succeeded.
Before touring Itawamba Community College’s Manufacturing Solutions Center in Belden, they visited Viking Range Corp. in Greenwood.
“The film isn’t making a political statement, and it’s not about protectionism,” McGill said.
Both men say “buy American” and “shop local” campaigns are effective ideas that can and should be taken nationwide. The film is their way of finding and building support for the idea.
“People want to support American-made products,” Vittorio said. “And people are willing to pay more for quality.”
McGill said he wants people who see the film to come away with three concepts: Know what you buy, buy where you live and share the message.
For more information about the film, visit www.lifeismymovie.com.