Free business workshops offered

Daily Journal
TUPELO – Owners of small and mid-size business can pick up tips on marketing at a free 90-minute workshop May 24 at the Northeast Mississippi Daily Journal.
Leading the workshop is John Lindsey, the training and development manager at Journal Inc., the parent of the Daily Journal. He has led marketing workshops for thousands of business owners across the U.S. and Canada during the past 24 years.
“Some businesses are struggling a little, and it’s very important that they find ways to generate more business,” he said. “We’ll be talking about the principles of advertising and marketing, learning about hot to promote your business.”
Lindsey said the workshop isn’t going to be a sales pitch to businesses for them to advertise with the Daily Journal.
“We’ll be talking about all mediums – TV, radio, newspaper, online,” he said. “While it’s going to be at the Daily Journal, it’s not going to be about the Daily Journal.”
Among the topics covered at the workshop:
n How to create a unique branding identity for your business.
n The 12 critical laws of effective marketing.
n How to choose the best media to promote your business.
n The seven factors that influence the results of all advertising.
n How to adjust advertising during peaks and valleys.
n Ways to create powerful three-month advertising campaigns.
n Proven ways to develop long-term customer loyalty programs.
To register for one of the workshop sessions, call Lindsey at (662) 678-1536 or email him at john.lindsey@journalinc.com.

NEMS Daily Journal