ERA 1932 started primarily as a children’s clothing store in late 2011 and remains so today.
But the Tupelo store has expanded into women’s clothing, accessories and gifts, too.
Ashton Haygood, the store’s manager, said new lines have been brought in to appeal to customers old and new. And in a first, the store is adding maternity clothing.
“We thought it would be a neat niche to go along with the children’s clothing we already had,” Haygood said.
Owner Holli Duffie and Haygood have revamped the store’s interior as well, and hope to have a re-grand opening early next year.
The store got the “ERA” part of its name from the different eras the store represents, from infant to toddler to tween and adult, Haygood said. 1932 comes from the year Duffie’s grandmother was born.
In addition to the new clothing lines, the store will be adding a few shoe lines this fall, along with boys’ clothing.
It also will add more unique gifts and accessories.
Among the popular new items ERA 1932 has already added are Petunia Pickle Bottom designer bags that Haygood said are unique to Northeast Mississippi.
“We’re bringing in more stuff, but it’s not a matter of quantity as much as it is a matter quality,” Haygood said.