HOMEGROWN: Henry’s of Aberdeen

Ray Van Dusen | Buy at photos.monroejournal.com Dianne Hammack displays a bottle of Lana D, a fragrance sold only at Henry's. The ladies clothing store will host its own open house Friday and Saturday leading up to Aberdeen Main Street's open house Sunday.

Ray Van Dusen | Buy at photos.monroejournal.com
Dianne Hammack displays a bottle of Lana D, a fragrance sold only at Henry’s. The ladies clothing store hosted its own open house Friday and Saturday leading up to Aberdeen Main Street’s open house Sunday.

In 2001, television advertising was a new venture that broadened Henry’s of Aberdeen’s customer base. These days, the Internet is helping boost its name and product line to a wider audience.

The downtown Aberdeen business was the first clothing store in the Tupelo-based Thrive marketing system, which utilizes websites and social networking to promote businesses.

“I posted a new brand name we had received at 5 p.m. one day, and by opening time the next day, five groups of ladies were waiting. TV was a big change and this has been our second big change,” said Dianne Hammack, who has seen the business gravitate more toward women’s clothing since it opened in 1974. “I could send out a status update at 10 and have customers from out of town here at 11.”

Henry’s is Mississippi’s largest supplier of the Sharon Young clothing line, and has been for 25 years. Additionally, the store carries A la Carte by Sharon Young, Multiples, City Girl, Tru Luxe jeans, Lisette pants, Pure, Neon Budda, Nic + Zoe, Nomadic Traders, Damee and Pleats, among other brands. Henry’s also carries Asian Eye scarves and other accessories.

Jewelry lines include J. Lauren, John Medeiros and Obsidian.

The latest venture is the store’s new fragrance, Lana D, which launched Sept. 19. Hammack, along with customers and employees, selected their favorite fragrance from an Illinois-based company and designed the packaging and bottle. Lana D, which is named after Hammack, is available exclusively at Henry’s. The store will add two lines of bath fragrances by Valentine’s Day.

Ray Van Dusen, Monroe Journal

–––––

Owner: Dianne Hammack

Est: 1975

Address: 107 E. Commerce St., Aberdeen

Hours: Monday-Friday 10 a.m.-6 p.m., Saturday 10 a.m.-5 p.m.

Phone: (662) 369-4771

Website: www.henrysofaberdeen.com

Facebook: Henry’s of Aberdeen