HOMEGROWN: Icon Studio Portrait Design

Adam Armour | Buy at photos.itawambacountytimes.com ICON Photography owner Aaron Adams has been photographing professionally for more than 12 years. Like most pro photographers, Adams started taking pictures as a hobby. Since then, he's turned his passion for capturing stunning images into the area's largest professional photography business.

Adam Armour | Buy at photos.itawambacountytimes.com
ICON Photography owner Aaron Adams has been photographing professionally for more than 12 years. Like most pro photographers, Adams started taking pictures as a hobby. Since then, he’s turned his passion for capturing stunning images into the area’s largest professional photography business.

Even while on the receiving end of a photograph, Icon Studio Portrait Design owner Aaron Adams couldn’t help but be in control of the camera.

“What ISO are you shooting at?” he asked. “Two-hundred? Try setting your shutter speed to one-60th of a second.”

It’s one of those details that came naturally for the photographer, who’s been shooting professionally for more than 12 years. As the owner of one ofthe area’s largest portrait studio, working the camera – as the shooter, not the subject – comes naturally.

The posing part, maybe not so much. But that’s OK: Many of his subjects aren’t all that relaxed when on the business end of a camera lens. His job, at least in part, is to make them get into it, to help them relax and feel good about themselves so that his images capture them at their best. It’s part of both the challenge and fun of his job.

That is, if you can even call it a “job.” Like most studio photographers, Adams’ interest in imagery isn’t strictly professional.

“Like most people, photography started as a hobby,” he said. He began by taking pictures of his family and friends, often by request. Later, he spent a year working with photographer Ronnie Chambers, who owned the studio before he did. When Chambers decided to sell in 2001, Adams turned his hobby into his livelihood.

In a way, the growing prevalence of cameras and photo-manipulation tools available for household users has turned portrait photography into a bit of a dying art.

“There’s a big paradigm happening in photography right now; my biggest competition isn’t another studio, it’s the mom who got a camera for Christmas,” Adams said. “But the clients who come to us value what we give them. They’re willing to make an investment in what we offer.”

Adam Armour

–––––

Owner: Aaron Adams

Est.: 2001

Employees: 2

Address: 100 W. Main St., Fulton

Phone: (662) 862-7751

Hours: Tuesday-Friday 9 a.m. to 5 p.m.; Saturday by appointment

Websites: www.iconspdseniors.com; www.iconspdportraits.com

Facebook: IconStudio Fulton