Homegrown: Village Frame Shoppe

Mimi and Marty Pettit have owned the store since 1984. (Thomas Wells)

Mimi and Marty Pettit have owned the store since 1984. (Thomas Wells)

The Village Frame Shoppe is the only independently owned custom frame store left in Tupelo, but it also happens to be one of the biggest in the state.

Mimi and Marty Pettit have owned the shop since 1984, but it got its start in 1978.

“My parents had Mitts Village on Jefferson Street,” said Mimi Pettit. “When we moved back to Tupelo I was a teacher’s aid and I helped out. Then I started working full-time there and later we bought it.”

As business grew at the renamed Village Frame Shoppe, the Pettits moved to a location on West Main Street. In 1998, they moved to their current location.

Village Frame Shoppe, as its name suggests, does custom framing, shadow boxes, creative mat designs, conservation framing, museum and conservation glass and also has ready-made frames.

Marty also has a photography business located in the store.

The Pettits have used technology to its fullest over the years for the frame shop such as customer-tracking software and inventory management software.

But the heart of the business remains framing the mementos and treasured items of their customers.

“I get to experience something different every day,” said Mimi Pettit, “and I’m meeting people and sharing their stories and memories.”

When the Pettits opened their store, nine other frame shops were around. There were no big box competitors.

Superior customer service is their hallmark, the Pettits said.

“We try to do everything we can for our customers,” Marty Pettit said.

OWNERS: Mimi and Marty Pettit

ADDRESS: 1608 W. Main St., Tupelo

PHONE: (662) 844-6406

EMPLOYEES: Eight

WEBSITE: www.vrameshoppe.com

HOURS: Monday-Friday 10 a.m. to 5 p.m.; Saturday 9 a.m. to noon.

ESTABLISHED: 1978

The Sunday Journal spotlights a locally owned business. To nominate a business, contact Dennis Seid at (662) 678-1578 or dennis.seid@journalinc.com.