By Dennis Seid
TUPELO – Metro Ford celebrated its silver anniversary this week, and company officials say there’s no secret to its success.
“We’ve got great customer service and loyal customers,” said Beyron Erby, Metro Ford’s general manager.
And it helps to have good-sellng products.
Ford’s U.S.sales last month rose 7 percent to more than 190,000, led by a 16-percent jump in the F-series pickup truck.
“It’s been the Fusion, the Focus, the C-Max and of course, the F-150,” Erby said of Metro Ford’s sales leaders.
Metro Ford was founded by Samuel Johnson, who opened the dealership on South Gloster Street.
It moved to its current location in 2005 on Barnes Crossing Road in the Thompson Square retail center.
Metro Ford has plenty of space in what was formerly Lowe’s.
The company employs 48 people, including sales, administrative, parts and service. Erby has worked at Metro for 20 years, and said the dealership doesn’t do anything flashy or outrageous to attract customers.
“We draw customers from all over the state, from Tennessee, Alabama, Arkansas, you name it,” he said. “We keep it low-key and sell great cars with great service.”
Metro even has a customer from Chicago who has bought several vehicles over the years.
For its 25th anniversary, the dealership was given a plaque to celebrate the benchmark.
“You now join an exclusive group who has maintained the same family owned franchise over the last quarter-century,” wrote John Felice, the general manager of Ford Lincoln Sales.