NEMS Daily Journal wins 34 advertising awards

By NEMS Daily Journal

The Northeast Mississippi Daily Journal excelled in the Mississippi Press Association’s annual advertising awards competition, receiving 34 awards at the MPA mid-winter convention in Jackson recently.
The Daily Journal advertising department’s awards in the contest’s daily newspaper division included 12 firsts, nine seconds and 13 thirds for work produced in 2009.
“During a slow economic year, it is a definite plus when our customer’s ads grab the readers’ attention,” said Daily Journal Advertising Director Lisa Bryant. “More attention means more potential sales for the business. The results of the MPA ad contest let us know we were pretty successful.”
Journal Publishing Co. community newspapers also won 16 awards.
Ripley’s Southern Sentinel won one first, two seconds and one third, while the Southern Advocate in Ashland won four second-place awards. The Pontotoc Progress won seven awards with one first, three seconds, two thirds and one honorable mention; and the Itawamba County Times won one first-place award.
The Daily Journal awards included:

– First place
• Retail ad black & white (MLM), Darla Webb
• Grocery/restaurant B & W (Bistro on Park), Darla Webb
• Political B & W (James Presley), Sandra Hendrix and Matt Nichols
• Auto ad B & W (Dossett), Zina Duncan & Brett Freeman
• Retail ad color (Reed’s), Megan Bennett and Matt Nichols
• Grocery/restaurant color (Rebel) Heather Berryhill and Shannon Dyson
• Small space ads (Reed’s) Megan Bennett and Dale Braddock
• Series of ads (Swimming Pools of Tupelo) Megan Bennett
• Theme page (Unique Gifts from Oxford), Sheena Hagemann and Matt Nichols
• Classified section
• Editorial house ad (Football), Richard Crenshaw and Matt Nichols
• Advertising promotion ($20 on 20th)

– Second place
• Overall advertising excellence
• Retail ad B & W (MLM), Darla Webb
• Grocery/restaurant ad B & W (Sprint Mart)
• Political ad B & W (Scott Davis), Matt Nichols
• Auto ad B & W (Blackmon Mazda), Bill Spencer and Matt Nichols
• Small space ads (Ladybug’s), Darla Webb and Dale Braddock
• Editorial special section (Go Green)
• Circulation house ad (Coupons), Richard Crenshaw and Tabitha McKnight
• Overall newspaper promotion (Wayfil Thank You)
n Third place
• Retail ad B & W (Stone’s Jewelry), Megan Bennett and Matt Nichols
• Institutional ad color (Tupelo Concrete) Megan Bennett and Dale Braddock
• Institutional ad B & W (St. Luke), Sandra Hendrix and Shannon Dyson
• Service ad B & W (Gilliland Orthodontics),Megan Bennett and Shannon Dyson
• Grocery/restaurant B & W (Park Heights), Darla Webb
• Auto ad B & W (Dossett Honda), Zina Duncan and Brett Freeman
• Editorial special section (2009 Academic All-Stars)
• Retail special section (Women at Work)
• Theme page (Shop West Tupelo), Megan Bennett and Dale Braddock
• Advertising house ad (Cutback Backfires), Richard Crenshaw and Tabitha McKnight
• Advertising promotion (12 Days of Christmas)
• Niche publication (Tailgating Cookbook)
• Print quality