Oxford tourism sets new priorities

By Errol Castens/NEMS Daily Journal

OXFORD – With new priorities for promoting local hospitality, Oxford Tourism Council plans to relocate to downtown, launch a new website, revamp its advertising and strengthen community partnerships.
Both the relocation and the new website will take place early next month.
“Our goal is to begin VisitOxfordMS.com as of June 1,” tourism director Mary-Kathryn Herrington .
The new website will include updated and expanded travel brochures and promotional items. It will also be searchable by restaurant type and price and by shop category. The Visit Oxford logo will replace the current Oxford Conference and Visitors Bureau (CVB) identity in all promotions.
Staff will move during the first week of June into new quarters on South Lamar, relocating both administrative and visitor information functions to a building that formerly housed Olivia’s Food Emporium.
Herrington said the revamped Visit Oxford staff would be asking for additional advertising funds for Fiscal Year 2014. One new focus will be promotions geared at retirees to bring new mid-week visitors during hotels’ and restaurants’ least busy times.
Some promotion, additionally, will “focus on the ‘established brand’ of Oxford – culture, literature, small town, college town.”
Some other efforts will bypass traditional advertising – working with bloggers in other areas, promoting the city at regional travel shows, and attracting more travel writers to Oxford.
Direct travel marketing will include cooperative promotions with the University of Mississippi, FNC Park, group tours and conference planners.

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