Signature Bedding gets good results at furniture market

THOMAS WELLS | BUY AT PHOTOS.DJOURNAL.COM Corey Matthews gets his Signature Bedding showoom ready for this weeks Tupelo Furniture Market on Wednesday.

THOMAS WELLS | BUY AT PHOTOS.DJOURNAL.COM
Corey Matthews gets his Signature Bedding showoom ready for this weeks Tupelo Furniture Market on Wednesday.

By Ginna Parsons

Daily Journal

TUPELO – Signature Bedding has been exhibiting at the Tupelo Furniture Market since the business opened five years ago, and every market just keeps getting better and better.

“Our sales have increased every year, maybe because we’re growing and maybe because we’re getting our name out there,” said Corey Matthews, who co-owns the mattress company with Eugene Heatherly.

“Generally we pick up anywhere from eight to 10 repetitive customers,” he said. “We build a relationship with them and they don’t leave.”

Signature, located on Eason Boulevard, manufactures household bedding and also contracts with the military, rent-to-own companies and dormitories. It employs between 15 and 20 workers.

“We make mattresses for just about all the universities in Mississippi,” Matthews said.

Matthews’ father and uncle had a bedding company for years – Royal Products – and he grew up in that business.

“All my life, I worked in the family factory, in high school and in college,” Matthews said. “Basically, it’s all I’ve ever done.”

Matthews said Heatherly has 30 years in the business.

Signature Bedding makes pillowtop, Eurotop, memory foam, memory gel foam, latex and standard tight-top mattresses.

“We ship all over Mississippi, Alabama, Florida, Georgia and Tennessee,” he said. “We’re regional. Once you get outside about a 500-mile range, it’s hard to compete because of freight. We sell mostly to small mom-and-pop furniture stores.”

Three years ago, Signature moved into a permanent showroom in Building III of the Tupelo Furniture Market on Coley Road.

“It’s really good for us because we’re local,” Matthews said. “We can come in here and open up our showroom anytime of the year if a buyer wants to come outside of market time to write an order.”

Matthews said mattresses always have been a big part of the biannual furniture market.

“I bet if we went through here to count, there’d be 15 to 20 bedding companies,” he said.

Signature has three new offerings for the fall market, which began Thursday and runs through Sunday: a hybrid latex mattress with 1,386 nano coils (the higher the number, the better); a perimeter edge mattress with pocketed coils; and a pillowtop perimeter edge.

“Our business is mattresses, but we also do specialty bedding for boats and campers,” Matthews said. “We do just about anything people ask us to do. We’ve even built some round beds for folks.”