Taco Bell tests more Doritos shell flavors

From the OCRegister.com (full story):

A few days ago, Taco Bell invited The Register and the folks at the Foodbeast blog to the chain’s Irvine test kitchen to try what could be the next two flavors for the wildly popular Doritos Locos Tacos brand.

Since debuting in March, Taco Bell said it has sold more than 200 million crunchy tacos served with a Doritos nacho cheese shell.

The taco is the most successful product launch in Taco Bell’s 50-year history, and is responsible for a long overdue boost in Taco Bell revenue. The re-invented taco is made with a nacho cheese-flavored Doritos shell. The $1.29 taco is stuffed with seasoned beef, lettuce and tomatoes and served in a Doritos-branded “taco jacket” or holster.

Wanting to parlay the success of the Doritos taco launch, Taco Bell is considering its next shell flavors — Flamas and Cool Ranch.

The two flavors are being tested in various regions, including some Taco Bell restaurants in Orange County. The chain declined to reveal the test locations. There’s no guarantee the flavors will roll out, Taco Bell said. However, it’s been widely speculated that Cool Ranch will be the next flavor.

During the taste test, I enjoyed the chili lime flavor of the Flamas taco shell over the less interesting Cool Ranch shell. The Flamas offered a two-dimensional flavor experience. At first, you taste a hint of lime with a bit of classic dusty red Doritos spice. Then, a blast of heat follows a few seconds later. It’s a great pairing with Taco Bell’s signature seasoned beef.

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