TUPELO – Kylie Boring has been hired as the new marketing director of the Tupelo Convention and Visitors Bureau.
Boring, who begins Monday, replaces Sean Johnson, who left to become the marketing director of New Albany.
Tupelo CVB Executive Director Neal McCoy said Boring stood out from more than 50 applicants. “We were drawn to Kylie with her extensive background and her direct-to-consumer marketing with Philips Day-Brite and XtraLight Manufacturing,” he said.
Boring, who was a national accounts sales representative with Journal Inc., the parent company of the Daily Journal, previously worked as an associated product manager with Philips and was marketing manager for XtraLight.
Neal said Boring’s planning and research experience in her prior jobs also were big selling points in landing the CVB position.
“I am very excited to join the Tupelo Convention and Visitors Bureau team to help promote and build greater brand awareness for the city of Tupelo,” Boring said. “My goal is to ensure that Tupelo is viewed as a destination for all travelers, and
I am eager to contribute to the CVB’s mission to entice visitors to come to Tupelo and explore all that our great city has to offer.”
McCoy said he, Boring, CVB Deputy Director Stephanie Coomer and Public Relations/International Sales Director Jennie Bradford Curlee will work on a new branding campaign to launch in January.
McCoy said the plan is to have a unified message that best represents the CVB and the city.
“For the past 18 months we’ve been using ‘put a little Elvis in what we do,’ but that hasn’t carried over into direct sales, motor coaches, sports or film,” he said. “We want to pull all markets into it.”