By Dennis Seid
Tupelo-based Prime Designs is building recliners, sofas and other furniture emblazoned with the Duck Commander logo, following a two-year licensing agreement the companies reached a few weeks ago.
Prime Designs, which now employs about 120, is investing $500,000 and adding up to 120 jobs in the next year to build the Duck Commader-licensed products.
The furniture maker is the first to get a licensing agreement from Duck Commander, the company behind the popular “Duck Dynasty” show featured on A&E.
Prime Designs co-founder Tim Richey said the sales potential of the Duck Commander-licensed line is unlimited.
“It could be $60 million to $100 million – we’re just not sure at this point,” he said.