Census kicks off once-a-decade head count

By The Associated Press

WASHINGTON — The Census Bureau kicks off its $300 million campaign Monday to prod, coax and cajole the nation’s more than 300 million residents to fill out their once-a-decade census forms.

The bureau will mail out the 10-question forms to about 120 million households in March.

On Monday, Census Director Robert Groves starts the nationwide campaign with an event in New York City where he is scheduled to unveil a 46-foot trailer called “Mail It Back.” In all, 13 vehicles are to be present at about 800 events around the country, from small community happenings to the Super Bowl and the NCAA Final Four.

“The whole purpose is to reach out to people at local events,” Groves said.

Residents can expect to receive letters in early March notifying them that census forms will arrive between March 15-17. Residents who don’t respond will get a follow-up postcard. Those who still don’t respond can expect a visit from a census taker by early May.