The Color Vibe 5k is making its first appearance in Mississippi on April 5 in Tupelo.
Participants – and volunteers – in the event will get covered by color packets made of corn starch that are thrown before, during and after the race.
Seth Gaines, the Tupelo Convention & Visitors Bureau sports marketing director, has been working for two years to get an “adventure” race like the Color Vibe. Similar races include the Color Run and Color Me Rad. Other adventure races include Tough Mudder, Spartan Run and Warrior Dash.
Gaines said talks with The Color Vibe started in April.
The Color Vibe races draw hundreds, sometimes thousands of participants and visitors, and Gaines hopes the Tupelo race will bring similar results.
“They’ve gotten 1,000 or more at some events,” Gaines said. “The run will be the same day as the Grove Bowl at Ole Miss, but we think people can go to both. … the more people who sign up for the race improves our chances of getting other events like this.”
The Tupelo race will begin in Fairpark and will run primarily through the business district, Gaines said. The course must still be approved by race officials.
And there’s a chance that runners could be stopped by a train coming through, a good place where color bomb stations can set up, Gaines added.
“This isn’t like the Gum Tree 10k race – it’s not timed,” he said. “You’re there to have fun, and you can walk it if you want to.”
Visit the Color Vibe website at www.thecolorvibe.com for registration information. The first 500 who sign up for the race get $10 off the registration fee by using coupon code TUPELO10.
In addition, Color Vibe picks a “charity partner.” Email email@example.com for more information on how Color Vibe can help or to apply to become a charity partner.