By Lena Mitchell/NEMS Daily Journal
CORINTH – Corinth’s Crossroads Arena received a boost to its advertising and marketing efforts for the next fiscal year with a promise of support from the Corinth Area Convention and Visitors Bureau.
The CVB board on Tuesday agreed to support Crossroads Arena requests up to $75,000 for fiscal year 2012.
The city-county owned Arena has been struggling financially and presented a dire scenario to both the Corinth city board and Alcorn County board in recent budget requests, asking each government body for $150,000 to get operations up to an optimal level, said board member Alva Dalton.
Alcorn County support for fiscal year 2011 was $112,500 and Corinth support was $63,000, but neither group has finalized its budget and Arena support for fiscal year 2012.
The Arena board recently named Kathryn Dilworth as the facility’s new manager, effective next week, to provide the management leadership needed, Arena Board President Bill Strickland said in announcing the appointment. The manager’s position has been vacant for about two years, and another Arena administrative post was vacated last month.
The Convention and Visitors Bureau has historically provided sponsorships, advertising and marketing promotion for events at the Arena, but the facility has not sponsored any major shows or made those requests during the past two years.
The Alcorn County tourism tax of 2 percent is equally divided between the Arena and CVB, but the Arena portion can only be used to retire the debt on the building or for capital improvements on the building, and not for operations.
Neither can CVB funds be used for Arena operations, but CVB board members are optimistic that the new leadership will help generate more tourism-related events that they can support.