Crossroads Arena launches new branding program

By Lena Mitchell/NEMS Daily Journal

CORINTH – The Crossroads Arena is working to expand its image as a prime conference venue with increased support from the Corinth Area Convention and Visitors Bureau.
The arena will produce a new suite of marketing materials that redefine the facility’s positioning for a stepped-up marketing effort.
The Corinth Area CVB board this week approved a $7,339 grant for the first phase of a three-part branding program.
“I really feel Corinth offers a neat, different, cost-effective place for meetings,” Arena Manager Kathryn Dilworth told the board in presenting the proposal. “These are new opportunities for revenue, a way to think outside the box.”
The target market will be conferences and meetings, entertainment, special events and recreation and tourism, she said, which also helps the CVB to fulfill part of its mission to attract conference and meeting sales. And the events and shows that have sustained the Arena until now will continue to be part of the mix. New brochures and information cards will be produced, including new professional photographs of the inside and outside of the Arena.
“We’re positioning ourselves on the agriculture side of tourism as well, with the exterior and interior photos,” Dilworth said. “This phase is for the initial brochure, a send-out piece in response to calls.”
In a manner similar to the brochure used by the CVB, the second stage will include developing information cards that focus on specific markets. When the project enters its third phase, Dilworth will attend trade shows with CVB Executive Director Kristy White so they can cross-market Corinth and Alcorn County.
“It will promote the other venues in the area as well as hotels and restaurants,” she said. “The event planners for the types of groups we’re trying to attract are looking for exactly what we have to offer.”
lena.mitchell@journalinc.com