Day-Brite to get green electricity

Daily Journal

TUPELO – Day-Brite/Capri/Omega next month will become the first Tupelo Water & Light customer to power its facility with green energy.

The lighting company signed a contract for the deal Tuesday and will begin using 45,000 kilowatt hours of alternative power per month starting in February. The program is called Green Power Switch and is a partnership of Day-Brite, TW&L and the Tennessee Valley Authority.

“Day-Brite has taken a very big step here in doing this for the environment,” said Dawn Best, TVA customer service manager.

Best said the company will be the largest green energy consumer in the area when it starts the program.

Green Power Switch provides electricity generated from solar, wind and methane gas to nearly 13,000 residential customers and more than 560 commercial customers throughout TVA's seven-state district. But local utility providers must become program partners first.

Tupelo Water & Light received permission from the City Council in December to join the program at the request of Day-Brite. When the program goes live next month, all TW&L customers will be able to buy green energy, said TW&L Manager Johnny Timmons.

Customers can sign up online by buying 150-kilowatt-hour blocks at $4 per block, which is added to their monthly utility bills. All money earned from the blocks is reinvested into further developing alternative energy sources, Best said.

According to Day-Brite Facilities Engineering Manager Mike Seay, the additional cost will be negligible to the bottom line and is worth the investment.

“This fits our sustainability initiative,” Seay said, explaining that the move will slash the company's carbon dioxide emissions by 255 tons per year.

“We wanted a carbon neutral footprint,” he said.

Contact Emily Le Coz at (662) 678-1588 or

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