TUPELO – DJ Scott Burns will scale a 15-foot tower inside The Mall at Barnes Crossing on Saturday and camp out there for one week to raise funds for soldiers.
The effort, a repeat from last year, is called 7 Days For The Troops. The money will help purchase calling cards for military troops stationed overseas.
“I’m a former Marine and was trying to find something I could do around the Fourth of July to bring some attention to our troops,” said Burns of Tupelo. “I thought, what better way to bring attention to it than to climb to the top of a tower for seven days.”
His goal is $30,000, and it will go directly to the national organization Cell Phones for Soldiers, which buys the phone cards in bulk and sends them to the military.
“A lot of people don’t realize these guys have to pay to call home,” Burns said. “They don’t just get to pick up a phone and call home for free.”
Burns performed the same stunt last year, but it was outside the mall in the Sears parking lot. Although he raised several thousand dollars, Burns said he didn’t get many visitors.
He hopes more people will stop by his platform this year when it’s located in an air-conditioned and heavily trafficked area.
The event is supported by Coca-Cola, WCBI and the mall, whose marketing director, Cindy Childs, said she’s looking forward to it.
“Last time, there was some bad weather so we wanted him to come in and we’ll be doing contests with him,” Childs said. “We thought it’d be a good way to have some fun and support our troops.”
Burns will take two 15-minute breaks but will otherwise eat, sleep and live on the tower for an entire week. In the meantime, he’ll spin tunes and entertain shoppers. He’ll also talk to people about the cause.
And to kick off the event, Burns and the mall will hold a Support the Troops Rally starting at 9 a.m. Saturday. Burns said he’s lining up singers and speakers and hopes a large crowd will attend.
“My goal,” he said, “is for Saturday to be one big party all day.”
Contact Emily Le Coz at (662) 678-1588 or email@example.com.
Emily Le Coz/NEMS Daily Journal