Grant to boost Civil War tourism effort

By Lena Mitchell / Daily Journal Corinth Bureau

CORINTH – A grant of almost $50,000 to the Corinth Area Convention and Visitors Bureau will enable the agency to expand its advertising and promotion of Civil War Sesquicentennial and other Civil War-related events and attractions.
The agency’s ongoing cooperative projects with the National Park Service through the Corinth Civil War Interpretive Center, Corinth Contraband Camp and annual Grand Illumination will be further enhanced with the additional funding, said CVB Executive Director Kristy White.
The grant, funded by the Mississippi Heritage, History and Culture Tourism Fund of the Mississippi Development Authority, will support broadcast advertising, additional print media advertising, website enhancements, new print promotional materials and more, she said.
“With this grant we’ll be able to host another press tour,” White said. “Media familiarization tours have been very productive for us, generating magazine and online articles that would have been very costly if we had to buy paid advertising.”
Mississippi Development Authority is dispersing the funds from a $700,000 bond issue approved by the state Legislature last year. Each grant application had a cap of $50,000, so MDA was expected to award 14 grants. The Corinth Area CVB received $49,635.
“We plan advertising and marketing materials that will appeal to the drive market within three hours of Corinth and Civil War enthusiasts alike,” White said. “Research has shown that travelers are choosing drive vacations patterned around their special interests and events or festivals. Because the heritage traveler has more time and discretionary income, the economic impact on the tour and travel industry in the area would be positive.”
Contact Lena Mitchell at 287-9822 or lena.mitchell@djournal.com.