HomeStretch expanding, adding jobs

Homestretch logo

By Dennis Seid

Daily Journal

NETTLETON – Upholstered motion and recliner furniture manufacturer HomeStretch is adding 60 jobs to its Nettleton plant.

The company, founded four years ago by Skipper Holliman and Gentry Long, is adding 60,000 square feet of manufacturing and warehouse space.

“This expansion will facilitate our business plan over the next three to five years,” Holliman said. “Thanks to a solid product line and a highly dedicated workforce, we have enjoyed steady growth since our opening in early 2010. We remain focused on our build-to-stock strategy and will continue to exercise discipline as we take steps to respond to increased demand.”

After the addition of another production line, employment at HomeStretch will reach almost 300, said Long, the company’s vice president.

When the furniture veterans opened the doors in 2010, they said they hoped to have 150 employees within four years.

Long said customer reaction to the company’s motion and recliner products continues to be strong, helping push the expansion plans.

“This expansion will ensure that all items remain in stock and available for immediate shipment, a selling point that has resonated well with dealers who take advantage of our deep inventory and our quick-ship ability,” he said.

Last year, HomeStretch leased 40,000 square feet of warehouse space in Nettleton to serve as a frame-cutting operation, a move the company said helped it to be more flexible during spikes in demand.

Said Holliman, “The decisions to increase our capacity and to become a more vertical company represent an investment in our future and a firm belief in where we’re headed.”

HomeStretch was founded in late 2009 by Holliman and Long, who converted the 220,000-square-foot former Advantage Furniture plant in Nettleton.

Holliman and Long are brothers-in-law, and both were longtime executives with Lane Furniture before leaving the company in mid-2009 to start HomeStretch.