HomeStretch kicks off production

By Carlie Kollath/NEMS Daily Journal

NETTLETON – The first day of furniture production at HomeStretch went “fairly well” Monday, according to the new company’s president.
President Skipper Holliman and Vice President Gentry Long left Lane Home Furnishings nearly 10 months ago to start their own furniture business. They said much of Monday was spent doing orientation and paperwork for the 36 employees, which includes the management team.
“We’re taking baby steps,” Long said.
By the end of the day, the employees, including Holliman, were setting up the company’s first production line in the former Advantage Furniture building in Nettleton.
The rain and winter weather did mess up some of their first-day plans, canceling the company’s outdoor ribbon-cutting, which has been rescheduled for Wednesday.
The company makes upholstered reclining furniture, including chairs, sofas, love seats and sectionals. It is on track to ship orders starting in March, Long said.
In four years, the company hopes to grow to five production lines and 140 employees.
Holliman said the samples had a “very nice reaction” from dealers at the recent furniture markets in Tupelo and in Las Vegas.
“They’ve started off well,” he said.
He’ll spend the next few weeks doing follow-ups with potential customers. So far, he said, HomeStretch’s furniture will be sold in retailers such as Room to Room Furniture in Tupelo and Miskelly Furniture in Jackson. He expects the pieces will be in the stores in the next five to six weeks.

Contact Carlie Kollath at (662) 678-1598 or carlie.kollath@djournal.com.