Iuka nonprofit wins consulting time

IUKA – Winning 45 hours of free professional expertise in communications services from Walker + Associates is one way the Tishomingo County Historical & Genealogical Society is making up for drastic budget cuts.
The nonprofit was one of 79 organizations nominated for the “Walker Wish” and won by garnering 201 of the 1,861 total online votes.
“It’s extremely rewarding for me to see our citizens are backing us in what we set out to accomplish,” said TCHGS founder Cindy Nelson. “We would not have won this award without them actually going online and voting for us.”
Memphis-based Walker + Associates developed the social networking campaign to celebrate its 45th anniversary.
“We recognize that in this tough economy a lot of nonprofit organizations could benefit from marketing and creative services which they may not have otherwise been able to afford on tight budgets, so we decided to implement this program as a way to give back,” said Walker + Associates President and CEO Ceil Walker.
The timing could not have been better, Nelson said, since the society receives half its funding from the county, and that amount has been cut in half for this fiscal year.
The advertising agency’s services have an estimated value of about $6,000, and an anonymous donation of $10,000 to the historical and genealogical society last week makes up the $9,500 cut by the county, according to the Tishomingo County News.
When Nelson received an e-mail about the “Walker Wish” contest, she, members and volunteers began using Facebook and e-mail to get out the vote.
Through “Walker Wish” anyone, anywhere could nominate their favorite nonprofit by completing a simple form on the company’s website, with the organization receiving the most votes winning.
During a two-week period, 1,861 nominations were submitted for 79 organizations in nine states, and the Tishomingo County Historical & Genealogical Society came out on top.
“We’ll make some concrete plans for what we want to accomplish, then set out to get the work done,” Nelson said.

Contact Lena Mitchell at (662) 287-9822 or lena.mitchell@djournal.com.

Lena Mitchell/NEMS Daily Journal