Job created to market downtown Tupelo, Fairpark

TUPELO – The organizational line between downtown Tupelo and the Fairpark District will be blurred even further in December.
The board of the Tupelo Redevelopment Agency this week approved a request from Debbie Brangenberg, executive director of the Downtown Tupelo Main Street Association, to hire a marketing and administrative assistant that will be shared by DTMSA and TRA.
Brangenberg, who also serves as the city’s liaison for TRA, has a person in mind for the job and hopes to have her start by Dec. 1.
DTMSA is a nonprofit economic development organization that promotes downtown Tupelo, which includes Fairpark. The Fairpark District, which is governed by TRA, is an urban renewal project in downtown that includes City Hall and the Renasant Center for IDEAs.
Brangenberg said the new person officially will work for Main Street but will do duties that will benefit TRA as well. TRA’s work is guided through the Main Street office.
“It’s hard really to separate,” Brangenberg said. “It is downtown. The concept of Fairpark came out of Main Street because I’ve been here the entire time. Through the years, that responsibility has taken me away from Main Street at times.”
TRA Chairman John Oxford reminded the board members before they voted that TRA is made up of volunteers, except for the lawyers, paid contractual labor and Brangenberg, who is a city employee.
“We had some really, really great ideas and initiatives brought forward at the TRA retreat and in order to accomplish those, we need another shoulder to the wheel,” Brangenberg said.
TRA, a city-created agency, voted to allocate $25,000 per year to partially fund the new position’s salary. Main Street, which has three employees, will pay the remaining $5,000, plus benefits.
The person’s responsibilities include Main Street’s e-newsletters, event promotion, social media outreach, Fairpark marketing and the Web sites for Main Street, Fairpark and the Tupelo Elvis Presley Festival.
Contact Carlie Kollath at (662) 678-1598 or carlie.kollath@djournal.com.

Carlie Kollath/NEMS Daily Journal