Lane to open showroom at furniture market

TUPELO – Lane Home Furnishings, which has its roots in Tupelo, has always had a presence during the twice-yearly Tupelo Furniture Market.
But until now, Lane has shown its motion furniture and recliner at locations away from the Furniture Market complex.
On Thursday, the company announced that, for the first time, it would open a showroom on site at the furniture market’s fall show, to be held Aug. 14-16.
“Being located in the middle of the market versus an off-site location makes it more convenient for our dealers,” said Lane President Greg Roy. “The market building authority has provided us a terrific space and we look forward to supporting our hometown and local market this year.”
TFM Chairman and CEO V.M. Cleveland was obviously pleased with the move by Lane, which is the world’s largest manufacturer of reclining furniture.
“Lane has always been supportive of our market, but they weren’t on campus, so to speak,” he said. “So we’re happy to have them and look forward to joining forces. They are an outstanding addition to the Tupelo Furniture Market.”
Lane will share a showroom in Building VI with sister company Broyhill. Both companies are divisions of Furniture Brands International.
Lane and Broyhill each will have separate 9,000-square-foot spaces. Even though they’ll share common areas such as the reception area and the kitchen, the companies will have “distinct and separate showrooms to showcase their products,” Lane said.
“We are proud to have two of our companies share space at the Tupelo Furniture Market,” said Alex Hodges, Furniture Brands’ chief marketing officer. “Showcasing at the market building is very accessible for our dealers and we look forward to them seeing what Lane and Broyhill have to offer.”
Lane also has a nearly 61,000-square-foot showroom in High Point, N.C., and a 16,000-square-foot showroom in Las Vegas.
Cleveland said that Lane’s addition will enhance a shortened three-day market.
He still expects buyers to come early – as they often do – but said the bulk of the buyers will come during the official Friday-Sunday run.
“The three-day market is what everybody we talked to wants,” Cleveland said. “People want to do their business in a compressed time frame and not have to drag it out.”

Dennis Seid/NEMS Daily Journal

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