By Carlie Kollath/NEMS Daily Journal
TUPELO – McDonald’s Corp. will remove branding from its former South Gloster location, starting Aug. 2.
The move comes at the same time that the fast food giant tries to sell the land and the building, which are located next to Wendy’s.
The location became vacant in September when a new McDonald’s – owned by franchise owner Rob Hudson – opened further south on Gloster.
Steven Hunter with McDonald’s in Memphis said the removal process is called de-arching – a wordplay on the McDonald’s Golden Arches brand.
“We will be taking down certain parts of the building that make it look like McDonald’s,” he said. “It will look better than it does now.”
The street-level signage has long been removed, but company logos remain on the building.
The crew also will remove any damaged exterior materials. In addition, they will secure the building so it won’t be a liability or an eyesore, Hunter said said.
The timeline has the de-arching wrapping up Aug. 20.
“We have to complete this next step before we can make decisions moving forward,” he said.
McDonald’s corporate owns the land and property, but Hunter said it wants to find a buyer.
“I think they are aggressively pursuing an opportunity to bring ownership to that building,” he said.
Interested parties can call McDonald’s at (901) 748-0366.
It’s unclear if the South Gloster location in front of Wall’s Bargain Center will face the same fate when a new McDonald’s opens Wednesday on Eason Boulevard.