Media groups to unite for tornado fundraiser

By M. Scott Morris

Daily Journal

TUPELO – Community-minded people and organizations will join forces for a telethon from noon to 2 p.m. Saturday to support the CREATE Foundation’s Northeast Mississippi Tornado Relief Fund.

Telethon logoProceeds will benefit victims of the tornadoes that hit Lee and Winston counties on April 28. People can decide which county their donations go to.

Everyone’s welcome to stop by The Mall at Barnes Crossing on Saturday, or watch the telethon on WTVA, WLOV and ABC WTVA. It’ll also air on the radio at Power 101.9 and Max 95.9

“We’re calling it a ‘Mediathon,’” said Emily Mowers, marketing and promotions director for WTVA, WLOV and ABC WTVA. “It involves different media in north Mississippi, including newspaper and radio.”

In addition to the Daily Journal and WTVA/WLOV/ABC WTVA, the effort involves the Lee County Courier, Snyder Media, Mississippi Radio Group and Tupelo Radio Broadcasting.

The companies will set up displays and take donations at the mall.

Staff members at Regional Rehabilitation regularly run a telethon for their organization, and they’ve agreed to work behind the scenes to make sure phone lines are open.

“The husband of one of my staffers sets that up,” said Kay Mathews, executive director of Regional Rehabilitation. “He was a tornado victim himself on Joyner Street, but he’ll pull away and do this because everybody is helping everybody.”

Miss Mississippi Chelsea Rick had been scheduled to sign autographs at the mall during the telethon. Now, Miss Mississippi hopefuls will staff phone lines provided by C Spire.

Donations will go to the CREATE fund, which had nearly $25,000 as of Monday afternoon.

People can donate to the Northeast Mississippi Tornado Relief Fund at any time at All donations are tax deductible.

Checks may be mailed to P.O. Box 1053, Tupelo, MS 38802, and credit card donations may be made by calling (662) 844-8989. (A different number will appear on-screen during “Mediathon.”)

In addition, a booth will be set up Saturday to take up donations at the 2014 GumTree Festival.

“This is a community effort of everybody working together,” Mathews said.

A similar “Mediathon” raised more than $100,000 for victims of the Smithville tornado three years ago.

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  • Tupelo_Guy

    I rather see a concert of music artists where people can come out have fun and support/donate to tornado recovery.