Mississippi's only cash mob a success in downtown Tupelo

By Sheena Barnett/NEMS Daily Journal

TUPELO – Bright blue skies meant lots of green going around downtown Tupelo on Sunday afternoon.
Several downtown shops, like Main Attraction, Caron | Prince Gallery, Swirlz, Voe’s, MLM Clothiers and Ladybug’s, were open for a special spring open house. The afternoon included Tupelo’s first and Mississippi’s only cash mob, a group shoppers who pledged to spend $20 in a downtown store. The Downtown Main Street Association had a random drawing on Friday and selected Main Attraction as the cash mob’s destination.
The boutique was busy even before the cash mob of about 15 descended. Customers enjoyed free cupcakes, veggies and fruits, as well as teas and coffee as they snapped up items like dresses and earrings.
“It’s been great,” said owner Barbara Fleishhacker. “When they told me I was the first (for the cash mob), I was excited. It’s been really fun.”
A steady stream of customers were also down at Yellow Lovebirds.
“Its pretty outside. People who don’t get to go shopping on Sundays are coming out,” said owner Carrie Hancock. “I would (shop), if I wasn’t here.”
Virginia and Ashley Chambers, owners of HIS HERS Antiques amp& Collectibles, said the open house brought in plenty of first-time customers.
“We’ve had nothing but new customers, and they’ve been from all over,” Virginia Chambers said. Shoppers from as close as Oxford and as far away as Montana were in the shop on Sunday, Ashley said.
Before the cash mob moved from the Main Street Association’s office to Main Attraction, Main Street Association director Debbie Brangenberg thanked those who participated.
“You all are the first cash mob in Mississippi. You’re making history today,” she said.
The association hopes to offer an open house once a month.
Daphene Hendricks with the Downtown Main Street Association said Sunday’s open house and cash mob were a success.
“There seems to be a lot of traffic downtown,” she said.

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