REPORT: Toyota mulls more U.S. production

Toyota Motor Corp is considering moving more production to North America and will build its market-leading Prius hybrid at a plant in Mississippi as the U.S. economy recovers and the top global automaker battles to bounce back from recent setbacks.

Yoshi Inaba, president and chief operating officer of Toyota North America, also said in the text of a speech that the Japanese automaker would launch 10 new or updated vehicles in the U.S. market in 2010 and take steps to revitalize its languishing Scion brand.

Inaba said Toyota was committed to building its Prius hybrid at an unfinished assembly plant in Mississippi as planned when the U.S. economic recovery “hits full stride.”

In December 2008, Toyota suspended work on the Mississippi plant in response to the decline in U.S. auto sales.

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Soyoung Kim and Nobuhiro Kubo/Reuters