By Carlie Kollath/NEMS Daily Journal
TUPELO – A second business has opened in the courtyard buildings behind Malco Theater.
Intricid Salon has been open for about a month. FAA Federal Credit Union is next door.
But other than that, the Tupelo Commons courtyard business strip is empty. Four years ago, Cold Stone Creamery, High Point Coffee and AT&T Wireless had committed to the center, according to Clay Short of TRI Realty.
At the time, he said he was targeting other shops, such as a wine dealer, a gift shop and a bakery.
A salon also was on his wishlist.
“I just think people haven’t realized the value of this space,” said owner Amber Higgins.
Higgins, with help of her father, John Higgins, built out the interior into a sleek, modern space. It has concrete floors, leather chairs, glass divisions and polished steel accents.
The waiting area is on a second-story loft with free WiFi access.
“I saw a need for something new, innovative and modern,” Higgins said. “I wanted people to come in here and feel like they weren’t in Tupelo anymore.”
She chose “Intricid” because she was attracted to the definition on UrbanDictionary.com.
“Something so extreme it’s untouchable,” she said.
Higgins’ salon carries products from Nick Arrojo, the stylist on TLC’s “What Not to Wear.”
Before opening a salon, Higgins operated a mobile business in Starkville. She would travel to students’ homes or apartments and do cuts, styles or waxes.
At Intricid, stylists do colors, cuts and styles. Higgins said they specialize in styles, including several types of blowouts.