Sephora coming soon to JCP at mall

Says it right there on the sign on the dustwall: Sephora is opening Oct. 5, inside JC Penney at The Mall at Barnes Crossing.

We haven’t been able to get a lot of details yet, but we got this response from the public relations firm for JCP. You can tell by the exclamation points:

“Thank you for your interest in Sephora inside jcpenney! We are very excited to expand our presence in the Tupelo area this October! We will be sure to be in touch closer to the opening date and add you to our distribution list so that you have all pertinent information. We’d love to have you come into the new store when it’s almost opening time!”

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So those of you who don’t know much about Sephora (like me), here’s info from its website:

Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora’s unique, open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, color, fragrance, body, smilecare and haircare, in addition to Sephora’s own private label.

Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world.
To build the most knowledgeable and professional team of product consultants in the beauty industry, Sephora developed “Science of Sephora.” This program ensures that our team is skilled to identify skin types, have knowledge of skin physiology, the history of makeup, application techniques, the science of creating fragrances, and most importantly, how to interact with Sephora’s diverse clientele.

Owned by Louis Vuitton Moet Hennessy (LVMH), the world’s leading luxury goods group, Sephora is highly regarded as a beauty trailblazer, thanks to its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment, and innovation.

Sephora inside jcpenney – jcpenney began opening Sephora inside jcpenney stores in October 2006. That original launch has turned into a phenomenon. Today, there are Sephora locations in jcpenney stores nationwide. These stores are smaller than a normal store with approximately 1,500 square feet but they are located in the center of the store and feature the signature Sephora look and beauty offering.