Sleep products manufacturer expands again

By Dennis Seid/NEMS Daily Journal

BALDWYN – Ten years after starting its Mississippi operations, Sleep Innovations is investing another $4 million in its Baldwyn facility and adding 50 jobs.
A leading manufacturer of memory foam mattresses, mattress protectors, toppers and pillows, Sleep Innovations opened its Advanced Innovations East division in Verona in 2003. It moved to Baldwyn in 2005, and in the past decade has invested $20 million in the state.
On Thursday, the company broke ground on a $4 million expansion project that will add another 108,000 square feet of warehouse and distribution space.
“Since our first operation in Lee County in 2003, we knew this was where we wanted to grow our business,” said Sleep Innovations Executive Vice President Steve Setzer.
The new facility is scheduled to open in October or November, adjacent to its current 300,000-square-foot plant in the Harry A. Martin North Lee Industrial Complex.
Sleep Innovations has nine facilities across the U.S., and its Advanced Innovations East plant in Baldwyn is among the company’s largest. It employs 500 employees, and the 50 will be added over the next two years.
The Baldwyn plant has expanded internally the past few years, including a multimillion-dollar project in 2010 that added foam manufacturing. The plant had 200 employees at the start of that project and added 40 afterward.
Sleep Innovations also has another facility in Coldwater.
Setzer said the company’s Mississippi operations make up about 70 percent of its total workforce of about 1,200 people.
And he anticipates Advanced Innovations to continue growing.
“We have more room to grow here,” he said. “We have an unfinished area where we can add another 100,000 square feet, and then room for another 100,000 square feet if needed.”
The company makes products for a variety of retailers, including Costco, Sam’s and Kohl’s under a variety of brands. It also makes Serta’s iComfort line of sleep products.
In 2011, it rolled out 70 new products. It has more than 100 under development.
The company’s success hasn’t gone unnoticed. Last fall, Sleep Innovations was acquired by private investment firm Sun Capital for an undisclosed sum.
dennis.seid@journalinc.com