Technology with basics brings success

By Todd Vinyard/Journal Interactive

New technology should be part of a marketing plan that includes proven basics to drive business, according to a nationally known expert who will speak in Northeast Mississippi later this week.
“It is important to de-geek it for business owners,” said Mike Blinder, president of The Blinder Group, a sales training firm with more than 350 media clients worldwide. “You need to take a look at your business and see why people would shop with you. What is in your gut is true. You can use technology advances and proven basics or that you may already be doing now to be successful.”
Blinder will offer those tips in seminars titled “The ABC’s of Interactive Marketing” Thursday at the Union County Library New Albany (1 p.m.-3 p.m.) and Renasant Center for IDEAs in Tupelo (4:30 p.m.-6:30 p.m.) and again Friday at the Renasant Center (8-10 a.m.) and Gilmore Foundation Boardroom in Amory (11:30 a.m.-1 p.m.).
Pre-registration is free or $10 at the door. You can register at nems360.com/pages/blinder.
The Internet provides a new way to get out a business message, Blinder said. In the 1600s you might nail a note to a tree to say you want to sell a cow. Now the note is the Internet.
“It is a time to constantly be trying new things and get ahead of curve,” Blinder said. “But also remember the basics of what you are trying to sell and why. Personal contact once someone finds out about your business is important, too. That still works in today’s society.”
Blinder has been helping businesses expand online for almost 12 years. He says people are spending money in the current economy, but businesses have to earn those dollars.
“Every dollar you earn you have to be aggressive to get,” Blinder said. “It is about using the Internet and traditional approaches to drive business to your business.”
Contact Todd Vinyard at (662) 678-1586 or todd.vinyard@journalinc.com.

Topics of the workshop include:
- A basic overview on the workings of the Internet.

- Marketing applications of a website.

- E-commerce: The trend and the future.

- Getting your website and content found.

- World Wide Web marketing trends.

The event is sponsored by Journal Inc., which is the parent company of the Daily Journal and NEMS360.com.