The power of pink: Journal goes pink in print and online

By Leslie Criss/NEMS Daily Journal

As part of your Daily Journal today, you will find something extra. You’ll quickly recognize it because it’s pink.
No, it’s not due to a press malfunction.
It’s the Journal’s way of welcoming October – National Breast Cancer Awareness Month, a campaign born a quarter century ago to raise nationwide awareness of breast cancer, to educate women – and men – about the disease.
Breast cancer kills more women in the United States than any cancer except lung cancer.
But strides have also been made in early detection, and though breast cancer still claims victims, there are also victors in the battle.
The National Breast Cancer Awareness Month special section in today’s Journal shares stories of survivors, offers screening suggestions and guidance to support groups, and tells of those who continue to fight the battle – often in memory of loved ones – for a breast cancer cure.
And there’s more.
Each Tuesday in October, the Journal will contain a single sheet of pink newsprint with stories of breast cancer survivors and of folks who battle bravely on for a cure in memory of loved ones lost to the disease.
There’ll also be statistics, facts and lists of breast cancer-related events during the month of October and beyond, including the 13th annual Komen North Mississippi Race for the Cure on Oct. 23.
The Journal will donate 10 percent of the advertising revenue from the special section and pages to the Race for the Cure, as well as a percentage of all single-copy newspaper sales in October.