By The Associated Press
Time Warner Inc.’s Warner Bros. Television said it had fired actor Charlie Sheen from its sitcom “Two and a Half Men,” after the star amped up an erratic media tour that since Saturday has included live Web video shows beamed from his home.
“After careful consideration, Warner Bros. Television has terminated Charlie Sheen’s services on “Two and a Half Men” effective immediately,” Warner Bros. said in a one-sentence statement.
Warner Bros., which produces and owns the show, and CBS, which airs the show, had previously pulled the plug on production of the eighth season of “Men.” That move followed a day in which Mr. Sheen lashed out at the two companies and the show’s co-creator Chuck Lorre.
Mr. Sheen’s firing leaves in limbo the fate of television’s most-watched comedy. People familiar with the situation said last week that it is unclear whether the companies would seek to replace Mr. Sheen and return the show to the air. However, CBS Chief Executive Leslie Moonves said at an investor conference last week that he hoped the show would return.
Earlier Mr. Sheen scored his first Twitter sponsor on Monday: the online internship site Internships.com.
The “Two and a Half Men” star has signed a deal to post an endorsed message for Internships.com as part of efforts to cash in on his fast-growing presence on Twitter. His paid message, which appeared on Monday afternoon, featured a posting for a “social media intern” for Mr. Sheen.
“I’m looking to hire a #Winning INTERN with #TigerBlood,” read Mr. Sheen’s tweet.
Mr. Sheen’s presence on Twitter has taken off since he launched his account on March 1 with help from Los Angeles-based Ad.ly, a start-up that brokers social media endorsements for big brands including Toyota, Hyatt and Microsoft. The actor has attracted more than two million followers, setting a record for the fastest growing Twitter account in history. Mr. Sheen’s messages have been among the top trending topics on the site during the past week.
“We are harnessing the power of Hollywood to help ignite our platform,” said Robin Richards, chief executive of Internships.com.
The companies declined to reveal how much Internships.com was paying for the endorsed tweet, except to say that it was the highest in Ad.ly’s history. The price Ad.ly has charged for celebrity-endorsed Twitter messages thus far has started at $200 and reached the low five figures, said Ad.ly CEO Arnie Gullov-Singh.