I’ve never taken a marketing class, but I picked up a trick or two in Mass Communication 101. The first rule is don’t sell the product. Instead, sell positive feelings associated with the product. Remember the old saying: “Sell the sizzle, not the steak.” I’ve got problems from the start because my product has the […]

The second record album I ever owned was “In the Wind” by Peter, Paul and Mary. The first, a compilation of rock hits by various artists, including the inimitable Aretha Franklin singing “Sweet Bitter Love,” one of the best songs ever sung. I still have Albums One and Two, their surfaces scratched and covers worn. […]

Grammer AG is a strong German firm. Is it good business to recruit them for Lee County and the region?

Grammer AG, the international, Amberg, Germany-based manufacturer of automotive interior components and systems, as well as driver and passenger seating for commercial vehicles, formally opened production lines at its Shannon plant this week, matching a commitment made in early 2014 to start manufacturing at the new Shannon plant within a year. An official announcement, reported […]

As thousands descended on Washington last week for the annual “March for Life,” the Republican House of Representatives was busy watering down an antiabortion bill that restricted abortions after 20 weeks, except in cases of rape or incest, with exemptions allowed only after a police report had been filed. This after a small group of […]

The daily Oxford Police report had a notice about a young man charged with shooting inside an occupied building. The whole idea was putting my mood out of kilter. It being mid-morning, I caught Roger making his way out of his greenhouse and lured him in by waving a pot of coffee in a big […]

Will the Tupelo Police Department operate more efficiently under one roof in a new headquarters building?

Tupelo’s decade-long efforts to build a new police headquarters apparently will become reality with a ground-breaking on a city-owned site at Franklin and Front streets in an as-yet unspecified date in early March. A new, $10 million structure on the site of the Milam Manufacturing Co. building, which was razed to make way for the […]

The business of baseball and the nation’s business used to be conducted in Washington with similar skill. The Washington Senators were run by Clark Griffith, who said: “Fans like home runs, and we have assembled a pitching staff to please our fans.” Today, however, Washington’s team is a model of best practices. The government? Less […]