By NEMS Daily Journal
Journal Inc., the Daily Journal’s parent company, doesn’t buy the overworked notion that the future of newspapers is bleak. Just the opposite: We think it’s strong, and we’re putting our money where our thinking is.
The most recent example is reported on today’s front page. Journal Inc. has purchased the Mississippi Business Journal, the statewide business newspaper. This continues an aggressive growth strategy that the Journal has pursued in recent years.
In addition to the Daily Journal and the MBJ, we now own seven weekly newspapers in Northeast Mississippi and seven more in the Memphis area.
Our investments don’t stop with publications. A new multi-million-dollar printing press that will greatly enhance the print quality of our products will go on line in October.
So while others may be retrenching, Journal Inc. is in a definite growth mode.
And why not? No less an authority that Warren Buffett, the Oracle of Omaha, is buying newspapers right and left. As he points out, in places with a strong sense of community, there’s no more important and vital institution than the local newspaper.
At the Daily Journal and other newspapers in our company we see examples every day of the reach and impact of what we do, whether in news or advertising. We have by far the largest news gathering organization in the region, and one or the other of our printed products reaches over 90 percent of the households in our primary market area each week.
So we continue to believe in the power and future of printed newspapers, but we also are committed to delivering news and information in whatever form and on whatever platform our customers want it. Our flagship website DJournal.com is the regional leader, and we’re on your phone, your tablet and an active presence on the social media front.
Our company is committed to changing as our customers’ needs and desires change, but we’re also convinced that the heart of what we do – being the leading source of news, advertising and editorial leadership in the communities we serve – will never change.
So when you hear about a few newspapers cutting back publication days, know that’s not us – and that we think, frankly, they’re making a big mistake. When you hear of massive cutbacks in staffing, buyouts and layoffs, know that hasn’t happened at Journal Inc.
You’ll hear a different message from us, and from many other newspapers in our state, where 1.5 million people – more than half the population – read the paper.
We’re in this thing for the long haul, and we’re growing. We hope and fervently believe that will be a good thing for the communities we serve.